He nurses a white mug of tea, and the only thing in the room besides an iPhone is the pair of reading glasses designed by his friend Marc Newson and tucked into the front of his T-shirt: simple, delicate, but clear and strong.
When you sit down with Ive, he is eager to chat-too eager, maybe, for the Apple time-minders who are always looking around for him-and will take a while to respond to a question, smiling as he says, “This is going to be a kind of oblique answer.” We are talking in a white room, distracted only by a black non-Apple television-itself a signpost to the question, When will Apple make TVs or whatever will replace them? Noticeably, his phone neither rings nor vibrates he has designed the moment for concentration. It is through this white, with its clarity, its dust-hiding lack of distraction, that you have already met Jonathan Ive. White is the color of choice at Apple HQ as in the Apple product line. In the courtyard, trays of beautiful food-grass-fed steaks and fresh-made curries and California-born hot sauces-lead Apple employees out toward the open-air seating, away from the white cafeteria that might be described as a luxurious spa for the terminally nerdy. Ive has a calming presence, like the Apple campus itself, whose very address, Infinite Loop, lulls you into a sense of Zen-ness. He’s not tall, not small, and looks as if he might be a formidable rugby opponent-though even from a distance he comes across as open and amenable, less likely to tackle you than to do what he is doing with a colleague at this very moment, which is listening. The head Apple designer, who brought you the iMac and the iPad and now, the Apple Watch, has a nearly shaved head and a tightly trimmed beard. I first catch sight of Jony Ive across the Apple campus, in a plain Dodger-blue T-shirt and white painter’s pants, in conversation, nodding. How Apple’s under-the-radar design genius, Jonathan Ive, has found the way to our hearts.
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